Academy Museum of Motion Pictures

GTC prepared traffic, parking and circulation studies for the Academy Museum of Motion Pictures located in the Miracle Mile community of the City of Los Angeles, California. The Project includes a museum dedicated to films and filmmaking and includes permanent and changing exhibition space; several theaters with a combined seating capacity of up to 1,350 seats, banquet and conference space, a Museum Store, a Museum Café, and other ancillary spaces including administrative offices, educational spaces, open museum collection storage, exhibit preparation, a conservation laboratory, and maintenance and receiving areas. The Project involves the rehabilitation and adaptive reuse of the original May Company Building and construction of a new wing containing an elevated spherical building that would house the main theater with approximately 1,000 seats, among other areas.

GTC analyzed traffic and parking-related impacts to the adjacent street system and surrounding neighborhoods, vehicular, bicycle and pedestrian circulation, parking demand, and construction traffic and parking, and developed appropriate mitigation measures. The study included an evaluation of several operational scenarios to address the potential range in Project operations during weekdays and weekends, as well as an analysis of events in the theaters, and was incorporated into the Environmental Impact Report prepared for the Project.

Other consultation included development of a Traffic and Parking Management Plan, which includes both traffic and parking management strategies, intended to effectively manage and direct parking demand during peak attendance, as well as event related parking and traffic on weekdays and weekends. We attended numerous neighborhood meetings throughout the entitlement process to present the transportation study results and address community concerns. We also worked with local stakeholders in the area, as well as the City Council Office and County Board of Supervisors, in the near-term and future traffic improvements in the area, including the Purple Line Extension Project and adjacent stations along Wilshire Boulevard.